Tupu is an online course to take in your own time, at your own leisure. Here's what you'll learn.
Tupu is an online 8 module business course that takes you through everything you need to know when starting a business. Includes lessons on the 'basics' on how to start, how important your mindset is, things to watch out for, the importance of naming and branding, different marketing channels, building your own website & more!
Read below for a more detailed view of what each module covers in our tupu online business course.
Mindset around owning a business
Owning a business takes more than just offering a service or product, building a website or making sales. There can be various obstacles or challenges that come up in business - life - and it will take a strong determination and mindset to keep you going.
In this module, we cover:
Crafting your personal WHY statement
The next 100 years
Te Kāpehu Whetū
Prioritising your non-negotiables
Huge mihi to:
Aysha Peters | for 100 years reference
Simon Sinek | for WHY reference
Pae Tauārai | for Te Kāpehu Whetū & Non-neogitiables resources
The Processes & Nitty Gritty
In this module we focus on some of the processes you should put in place to get your business set up for success. As well as that, we go through some of the important, yet commonly overlooked, components of business.
In this module, we cover:
Business plans
SWOT analysis
Naming your business
Protecting your brand identity
Accounting
Huge mihi to:
Merrin McCreadie / Ms Money Penny | for reviewing our accounting content
Importance of branding
These lessons are all about helping you dive deeper into your brand or inform you of the right decisions when creating a brand, rebranding or refining your identity. By the end of the module, you should understand brand identity, and be confident when building your logo or working with a graphic designer.
In this module, we cover:
What is Brading
Logo Types & How to use them
Colour Choices and Colour psychology
Typography
Brand Messaging & Experience
Brand Identity Guidelines Template
Designer Brief
Marketing, marketing, marketing!
You're gaining a lot of tools on how to start your business, but how do you launch and how do you grow? With marketing of course. Through these modules, you gain some insights on marketing channels, tools and strategies to launch with confidence.
In this module, we cover:
What is Marketing
Understanding your customer
Google My Business
Content Marketing
Organic Social Media
Paid Advertising
Email Marketing
Making an annual marketing plan
Building a high converting website
Having a website is pretty key in this day and age, where most people turn to search engines to find what they are looking for. Social media can get you so far, but a website can help people find you who may not be in your audience catchment.
In this module, we cover:
The importance of a website
Comparing different platforms
Understand hierarchy of content
Analytics
Search engine optimisation
Designing for mobile, tablet and desktop
Design tips when building on Rocketspark
A range of topics covered, all under one umbrella course. Taken at your own pace, in your own time.
We have used the tupu framework for in person workshops and online modules, and we know this course has inherent value for those that engage in it.
Let's be honest ; there are a lot of courses out there. We're proud to offer an all in one solution, that is written and developed by wāhine, by Māori and has already helped countless others get their business started.